Packed with 25 punchy, powerful principles from Eddie’s extraordinary journey – from launching Jordan Grand Prix to discovering F1 champions and closing billion-pound deals – FTB is more than a biography.

It’s a no-nonsense handbook for risk-takers, dreamers, creatives, and leaders who want to:

• Push past doubt

• Play life at full volume

• And become the boldest version of themselves

This book is not for the faint-hearted.
It’s for anyone ready to say yes to instinct, chaos, courage, and change.